Adopting AI in your work might feel overwhelming. Too much hype, too many options, and too many unknowns.
But big change doesn’t have to feel impossible. Chip and Dan Heath’s Switch framework reminds us that to create real change, we need to:
1️⃣ Direct the Rider (Give clear direction)
AI can do a lot, but what do you need it to do? Instead of getting lost in endless possibilities, start with one small, specific task AI could help with. Example: “Can AI help me summarize meetings?” rather than “How do I use AI?”
2️⃣ Motivate the Elephant (Make it feel worth it)
Facts don’t drive change, emotions do. What excites you about AI? What could it make easier, faster, or more creative in your work? A small win (like an AI tool cutting admin time) builds confidence and momentum.
3️⃣ Shape the Path (Make it easy to take the first step)
Change happens when the first step is clear and effortless. What’s the lowest-effort way to try AI? A quick experiment, like asking ChatGPT to rewrite an email, removes friction and gets you started.
🚀 Big change? Start small. That’s the thinking behind AI Catalyst Conversations, one-to-one chats to help you find your first, practical step with AI.
If you’re curious but unsure where to start, let’s talk.
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