There are currently 850,000 people living with dementia in the UK, each with their own unique personalities and life stories.
They have the right to be treated with respect, and not stigmatised or treated differently to others because of their dementia.
The way we talk about dementia has a direct effect on how people living with the condition feel. It can also have a profound effect on society. After all, the words we use affect the way we think, and the way we think affects how we behave.
The language we all use has the power to impact the lives of millions of people around the country.